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Measuring the Evolution of Digital Advertising

As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution.

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major mile...