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Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

One of the best things social media has done for marketing is to give it some creative energy again. Not since the 1999 Internet heyday have we seen brands innovate so many unique ways to generate aud...

Spotify Makes a Splash among U.S. Early Adopters

Following years of speculation and anticipation, European social music application Spotify recently touched ground here in the U.S. to a great deal of fanfare. Despite some difficulty in tangling with...