Comscore Whitepaper - 12 Giugno 2017

Canadian Multi-Platform Landscape

Darrick Li

Senior Director

This annual landmark report explores how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. For marketers, this report will give you a 'state of the nation' on how Canadians consume the Internet to better inform your digital strategy and stay ahead of the curve.

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Here is a sample of insights included in the report:

How Canadians' engagement online compares to other countries globally
Sizing the mobile audiences in Canada and how 'mobile-only' audiences are driving consumption differently that multi-platform audiences
How many Canadians are watching videos online, across a surprisingly broad range of categories
The latest on Canada's Multi-Platform population, and the impact of increasing smartphone adoption
Identifying key target audiences
The current state of online advertising in Canada, and how Comscore is helping to advance the industry

Ulteriori informazioni

Prodotti Associati

Misurazione dei contenuti multipiattaforma

Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali

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Related Resources

Mobile’s Hierarchy of Needs
Mobile and the Business Finance category in Canada
2016 Global Digital Future in Focus
State of the Canadian Online Retail Market