Reach, Frequency and Beyond. Insights from Comscore and YouTube.
This annual landmark report explores how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. For marketers, this report will give you a 'state of the nation' on how Canadians consume the Internet to better inform your digital strategy and stay ahead of the curve.
Here is a sample of insights included in the report:
Mobile’s Hierarchy of NeedsMobile and the Business Finance category in Canada2016 Global Digital Future in FocusState of the Canadian Online Retail Market
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
Request a demo