Comscore Whitepaper - June 12, 2017

Canadian Multi-Platform Landscape

Darrick Li

Senior Director

This annual landmark report explores how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. For marketers, this report will give you a 'state of the nation' on how Canadians consume the Internet to better inform your digital strategy and stay ahead of the curve.

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Here is a sample of insights included in the report:

How Canadians' engagement online compares to other countries globally
Sizing the mobile audiences in Canada and how 'mobile-only' audiences are driving consumption differently that multi-platform audiences
How many Canadians are watching videos online, across a surprisingly broad range of categories
The latest on Canada's Multi-Platform population, and the impact of increasing smartphone adoption
Identifying key target audiences
The current state of online advertising in Canada, and how Comscore is helping to advance the industry