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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl pro...

Top 10 Comscore Blog Posts of 2010

While our team is busy putting the final touches on the 2010 U.S. Digital Year in Review (coming soon to a landing page near you), I thought I’d get in on the reflection by reviewing our most popular...