Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to Comscore and Netratings as “the heroes of the interactive marketing and media ecosystem”?...
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Firefox vs. Internet Explorer
Social Media Best Practices in the Chaos of Covid-19