Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.c...
Beyond the PC: How Digital Consumption is Evolving in Southeast Asia
LinkedIn Assumes #2 Spot among U.S. Social Networking Sites
In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart,...
U.S. Map App Audience Doubles
Hey Agencies! Get the Credit You Deserve!
Attributing Brand Advertising Effectiveness
Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measu...
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
State of the Internet New Zealand
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Social SEO – Facebook & Twitter Best Practices
DLD Women: The Connected Women
Share of Device Traffic in Argentina