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Ad Targeting in the Age of Privacy

In our “Ad Targeting in the Age of Privacy” webinar, Comscore experts share insights on how marketers and publishers are navigating today’s complex and evolving digital landscape.

To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...