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Is LATAM Leading the Way for the Ride Sharing Economy?

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of sele...

Which Global Content Categories are ‘Mobile First’?

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and...