- 1 aprile 2022

CTV - A Modern Reintroduction

James Muldrow
James Muldrow
Sr. Director, Product Management

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of streaming content viewed by consumers through the television device and Comscore has aligned our product names and metrics accordingly.