- April 1, 2022

CTV - A Modern Reintroduction

James Muldrow
James Muldrow
Vice President, Product Management
Comscore

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of streaming content viewed by consumers through the television device and Comscore has aligned our product names and metrics accordingly.

Comscore CTV: A Modern Reintroduction
James Muldrow VP, Product Management covers why the shift from OTT to CTV from both an industry and Comscore brand standpoint.
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        Connected Device Insights

        Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected...

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        Streaming Insights

        Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs,...

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