- April 1, 2022

CTV - A Modern Reintroduction

James Muldrow
James Muldrow
Vice President, Product Management

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of streaming content viewed by consumers through the television device and Comscore has aligned our product names and metrics accordingly.

More About

Connected TV Netflix OTT TV

    Connected Device Insights

    Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected...

    Request a demo

    Streaming Insights

    Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming...