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It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Comscore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our...

Surviving the Upfronts in a Cross-Media World

In this report, Comscore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewi...