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The Future of Mobile Measurement

Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managi...

It’s a Cross-Platform World: Insights Into Today’s Digital Consumer

In this presentation, Comscore Co-Founder and Chairman Gian Fulgoni outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate...