- 13 de junio - 14 de junio, 2023

Cynopsis 8th Annual Measurement & Data Conference

Edison Ballroom
NYC, NY, Estados Unidos

Answers to the questions that really matter, across the ad and content ecosystem

Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content?

Join Comscore at Cynopsis’ two-day Measurement & Data Conference, where industry leaders will dive deeper into critical topics spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.

Relevancy is the new Reach. FR.

13 de junio : 12:15 - 12:30 ET
Danan Ren
Danan Ren
Senior Vice President, Client Insights
Comscore

In a world where the questions "who do we reach and how do we reach them?" become homogenous, the new baseline on how to measure success is relevance. From creating content at scale that resonates to improving memorability, we look at factors such as content type, language choice and what else is going on in the world to rate relevance to audiences. This session takes a close look at how it all gets measured, and which top brands and publishers are taking this approach to heart.

Agregar al Calendario 13-06-2023 12:15:00 13-06-2023 12:30:00 America/New_York Cynopsis 8th Annual Measurement & Data Conference - Relevancy is the new Reach. FR. Relevancy is the new Reach. FR.

In a world where the questions "who do we reach and how do we reach them?" become homogenous, the new baseline on how to measure success is relevance. From creating content at scale that resonates to improving memorability, we look at factors such as content type, language choice and what else is going on in the world to rate relevance to audiences. This session takes a close look at how it all gets measured, and which top brands and publishers are taking this approach to heart.

Edison Ballroom, NYC, NY, Estados Unidos Comscore events@comscore.com false DD/MM/YYYY

Moving Measurement Forward

13 de junio : 16:50 - 17:15
Brian Wallach
Brian Wallach
Chief Digital Officer
Extreme Reach
Danan Ren
Danan Ren
Senior Vice President, Client Insights
Comscore
Lauren Fisher
Lauren Fisher
General Manager, Business Intelligence
Advertiser Perceptions
Mary Sheehan
Mary Sheehan
VP, Category Solutions - CPG, Retail and Restaurants
Disney Advertising
Morris Martin
Morris Martin
Chief Intelligence Officer
Formerly Known As

From attention to outcomes, measurement is evolving to assess an array of effectiveness criteria. As it does, it will have a significant impact on planning, buying and ad valuation. Where will that current trajectory head? 

Agregar al Calendario 13-06-2023 16:50:00 13-06-2023 17:15:00 America/New_York Cynopsis 8th Annual Measurement & Data Conference - Moving Measurement Forward Moving Measurement Forward

From attention to outcomes, measurement is evolving to assess an array of effectiveness criteria. As it does, it will have a significant impact on planning, buying and ad valuation. Where will that current trajectory head? 

Edison Ballroom, NYC, NY, Estados Unidos Comscore events@comscore.com false DD/MM/YYYY

True Multi-Screen Attribution Measurement. The Future is Now.

14 de junio : 10:25 - 10:55
Carol Hinnant
Carol Hinnant
Chief Revenue Officer
Comscore

Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multicultural audience representation in measurement, this session will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development.

Agregar al Calendario 14-06-2023 10:25:00 14-06-2023 10:55:00 America/New_York Cynopsis 8th Annual Measurement & Data Conference - True Multi-Screen Attribution Measurement. The Future is Now. True Multi-Screen Attribution Measurement. The Future is Now.

Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multicultural audience representation in measurement, this session will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development.

Edison Ballroom, NYC, NY, Estados Unidos Comscore events@comscore.com false DD/MM/YYYY