- 25 de abril, 2019

Understanding today’s advanced Canadian audience with Plan Metrix

- Este evento es pasado -

How can advertisers, agencies and publishers better understand Canadian audiences beyond the basic age and gender demographics? Take a peek at the depth and breadth of insights that Comscore Plan Metrix Multi-Platform, recently launched in Canada, offers marketers by matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.

Understanding today’s advanced Canadian audience with Plan Metrix

25 de abril : 14:00 - 15:00

Ian Essling
Bryan Segal
Senior Vice President, Commercial
Ian Essling
Tosha Kirk
Vice President, Client Insights, Vividata

Join the webinar on Thursday, April 25 at 2:00 p.m. – 3:00 p.m. EST to hear from Bryan Segal, senior vice president, commercial, Comscore and Tosha Kirk, vice president, client insights, Vividata as they show you a holistic look at today’s Canadian consumer in major categories such as automotive, CPG, finance, retail and travel.

Register for the webinar to learn how you can:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of your property’s audiences and create competitive comparisons through a deep understanding of your audience’s total media consumption, attitudes and interests