The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits?
An analysis of the mobile landscape taken from Comscore Mobile Advisor reveals the differences in smartphone adoption in Europe, as well as the use of apps and browsers for smartphone purchases.
The ability to understand how smartphones are growing as a vital commerce channel is important for retailers to optimise the right platform experience and engage their target audience. To learn more about Comscore mobile solutions including Mobile Advisor, MobiLens, Mobile Metrix, and MMX Multi-Platform, please contact us.