Is TV dead? No… It's simply advanced
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences.
The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV, highlight targeting opportunities, and provide best practice tips. Comscore’s Jeff Boehme, SVP Research, participated in the panel and shared his expertise on the constantly changing TV landscape.