Report Highlights the Latest Digital Trends in Canada and What They Mean for the Year Ahead
TORONTO, CANADA, March 1, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and provides insight into what these trends mean for the year ahead.
“The digital media industry in Canada is evolving in extraordinary ways, largely driven by today’s multi-platform consumer engaging with content across a variety of media,” said Bryan Segal, vice president, Comscore Canada. “2012 is poised to be a defining year for digital as consumers grow their engagement with social, video, mobile and other emerging media. As Canadian businesses shift more of their ad dollars and investments online, it is more important than ever to understand the key trends being seen across platforms to devise effective marketing strategies and deliver digital ROI.”
To download a complimentary copy of 2012 Canada Digital Future in Focus report, please visit: http://www.comscore.com/2012CanadaDigitalFutureinFocus
Key insights from the 2012 Canada Digital Future in Focus include:
Webinar - 2012 Canada Digital Future in Focus: Trends Every Marketer Needs to Know
Join Mike Wall, Director, Comscore Canada, on Wednesday March 21st at 2 PM ET, as he shares key insights from the 2012 Canada Digital Future in Focus report and discusses what these trends mean for marketers in 2012. For more information and to register, please visit: http://www.comscore.com/2012_Canada_Future_in_Focus_Webinar_Registration
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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