Comscore MMX Ranks Top 50 U.S. Web Properties for May 2013

Flowers and Gift Sites Sprout for Mother’s Day and Graduations

Americans Try Their Luck at Lotto and Online Gambling Sites

RESTON, VA, June 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the Comscore MMX service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery and Online Gambling sites.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
May 2013 vs. April 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Apr-13

May-13

% Change

Total Internet : Total Audience

222,779

223,694

0

Retail – Flowers/Gifts/Greetings

17,585

24,768

41

Gambling – Lotto/Sweepstakes

17,487

20,967

20

Travel – Car Rental

6,755

7,945

18

Gambling – Online Gambling

10,632

12,080

14

Retail – Food

16,164

18,240

13

Travel – Transactions

4,074

4,353

7

News/Information – Weather

75,513

80,320

6

Services – e-cards

15,395

16,277

6

Entertainment – Music

123,497

129,779

5

Lifestyles – Green

24,526

25,687

5

Table 2

Comscore Top 50 Properties (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

223,694

1

Google Sites

193,518

26

YELP.COM

38,963

2

Yahoo! Sites

192,851

27

Federated Media Publishing

38,709

3

Microsoft Sites

175,100

28

TWITTER.COM

38,491

4

Facebook

144,575

29

TUMBLR.COM*

36,537

5

AOL, Inc.

118,676

30

YP Local Media Network

35,483

6

Amazon Sites

108,265

31

New York Times Digital

34,772

7

Glam Media

102,317

32

WebMD Health

33,069

8

Wikimedia Foundation Sites

87,620

33

Adobe Sites

32,235

9

Turner Digital

80,252

34

Fox News Digital Network

31,960

10

CBS Interactive

78,995

35

T365 - Tribune

31,532

11

Apple Inc.

75,319

36

ESPN

31,516

12

Viacom Digital

72,415

37

WORDPRESS.COM*

29,934

13

Ask Network

72,219

38

Meredith Digital

29,532

14

Demand Media

70,044

39

NETFLIX.COM

29,432

15

eBay

69,087

40

The Washington Post Company

28,217

16

About

64,985

41

PINTEREST.COM

27,922

17

Comcast NBCUniversal

64,591

42

Disney Online

27,285

18

Weather Company, The

54,510

43

Everyday Health

27,076

19

VEVO

53,834

44

Conde Nast Digital

26,793

20

Answers.com Sites

52,483

45

NetShelter Technology Media

26,470

21

Linkedin

52,055

46

Liberty Interactive Corporation

26,054

22

Gannett Sites

48,847

47

AT&T, Inc.

25,811

23

craigslist, inc.

47,900

48

Internet Brands, Inc.

25,276

24

Wal-Mart

39,491

49

SheKnows

25,190

25

Hearst Corporation

39,431

50

Time Warner (Excl. Turner/WB)

24,838

Table 3

Comscore Ad Focus Rankings (U.S.)
May 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

223,694

100.0

Total Internet : Total Audience

223,694

100.0

1

ShareThis

209,531

93.7

1

Google Ad Network**

208,061

93.0

2

Yahoo! Sites

192,851

86.2

2

AT&T AdWorks**

187,959

84.0

3

Outbrain

188,750

84.4

3

AOL Advertising**

187,051

83.6

4

Google

184,939

82.7

4

Real Media Group - 24/7 Access**

178,837

79.9

5

FACEBOOK.COM

142,949

63.9

5

Genome from Yahoo!**

177,366

79.3

6

YOUTUBE.COM*

133,042

59.5

6

Specific Media**

173,998

77.8

7

AOL, Inc.

118,676

53.1

7

ValueClick Networks**

172,844

77.3

8

MSN

114,985

51.4

8

Casale Media - MediaNet**

172,605

77.2

9

Glam Media

102,317

45.7

9

RadiumOne**

167,190

74.7

10

AMAZON.COM*

91,471

40.9

10

Microsoft Media Network US**

166,795

74.6

11

Bing

87,047

38.9

11

Collective Display**

165,529

74.0

12

Ask Network

72,219

32.3

12

Exponential - Tribal Fusion**

162,228

72.5

13

Demand Media

70,044

31.3

13

Cox Digital Solutions - Network**

154,917

69.3

14

Windows Live

67,159

30.0

14

Burst Media**

154,247

69.0

15

About

64,985

29.1

15

PulsePoint**

150,064

67.1

16

Blogger

62,810

28.1

16

Vibrant Media**

148,012

66.2

17

Answers.com Sites

52,483

23.5

17

Rocket Fuel**

145,190

64.9

18

MTV Music Group

52,482

23.5

18

AudienceScience**

128,693

57.5

19

Linkedin

52,055

23.3

19

Federated Media Publisher Network**

125,287

56.0

20

Meebo

51,193

22.9

20

Technorati Media**

124,140

55.5

21

5min Media Platform

49,094

21.9

22

Weather Channel, The

49,005

21.9

Top DSP/SSP/Ad Exchange Entities

23

Gannett Sites

48,847

21.8

1

Rubicon Project REVV Platform**

216,691

96.8

24

CNN

42,458

19.0

2

Fulcrum5**

170,448

76.6

25

APPLE.COM

42,144

18.8

3

engage:BDR**

110,793

49.5

26

IMDb

39,556

17.7

27

YELP.COM

38,963

17.4

28

Federated Media Publishing

38,709

17.3

29

TWITTER.COM

38,491

17.2

30

TUMBLR.COM*

36,537

16.3

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 86.2 percent of the 224 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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