Yahoo Expands Mobile Audience Reach, Now Ranks as 2nd Largest Smartphone Media Property
RESTON, VA, April 4, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share163.2 million people in the U.S. owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November. Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November). Samsung ranked second with 27 percent market share (up 1 percentage point), followed by LG with 6.8 percent (up 0.3 percentage points), Motorola with 6.3 percent and HTC with 5.4 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November), followed by Apple with 41.3 percent (up 0.1 percentage points), BlackBerry with 2.9 percent, Microsoft with 3.4 percent (up 0.3 percentage points) and Symbian with 0.2 percent.
Top Smartphone Properties & AppsGoogle Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage), followed by Yahoo Sites (85.7 percent), Facebook (85 percent) and Amazon Sites (64.9 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (52.1 percent), Google Search (49.8 percent) and YouTube (48.4 percent).
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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