Consideration of social media strategies is fundamental to holistic media selling, particularly during times of crisis or uncertainty. As the U.S. remains in a state of flux, social media will continue to act as a conduit for how consumers engage. And sponsored social content will continue to be one of the primary ways that brands can connect directly with audiences.
With Comscore’s recent acquisition of Shareablee, we are excited to complete the picture of traditional digital and social measurement for our clients, empowering ad sales and ad sales research professionals to tell their stories in new ways. In this webinar, see for yourself how media companies and media sellers can gain an unmatched understanding of cross-platform consumer engagement...and the potential dollars that flow from unlocking desirable audiences on social media.
Key topics we'll explore: