Attributing Brand Advertising Effectiveness
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
Top Smartphone OEMs in the U.S.
During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Origin...
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to adv...
Share of Device Traffic in Argentina
Share of Device Traffic in Chile
Map Usage On Mobile Grew By 40 Percent In France
Share of Device Traffic in Brazil
In EU5, WhatsApps Audience Grew 934 Percent since June 2010
iPhone and Android Traffic by Connection Type
Text Messaging Usage Among Total Mobile Audience in EU5
Infographic: Myspace vs. Facebook
iPad Share of Tablet Traffic by Country
U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...
Google Reaches 1 Billion Global Visitors
US Smartphone Owners by Age