25 de septiembre, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for August 2015

RESTON, VA, September 25, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 90.3 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
August 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers
(000)

Rank

Property

Unique Visitors/Viewers
(000)

Total Internet : Total Audience

259,213

1

Google Sites

245,397

26

Pandora.com

82,967

2

Facebook

217,806

27

ESPN

79,099

3

Yahoo Sites

208,032

28

Pinterest.com

78,569

4

Amazon Sites

188,297

29

WordPress.com*

77,620

5

Microsoft Sites

181,229

30

WebMD Health

75,895

6

AOL, Inc.

170,736

31

TripAdvisor Inc.

74,069

7

Apple Inc.

140,078

32

About

72,213

8

Mode Media

139,504

33

Zillow Group

71,343

9

Comcast NBCUniversal

138,793

34

Adobe Sites

65,295

10

CBS Interactive

137,110

35

craigslist, inc.

64,509

11

Twitter

124,088

36

Meredith Digital

63,865

12

Wikimedia Foundation Sites

122,300

37

New York Times Digital

62,007

13

Turner Digital

115,049

38

Mail Online / Daily Mail

61,815

14

Linkedin

114,096

39

Vimeo

61,155

15

Time Inc. Network (U.S)

106,971

40

Scripps Networks Interactive Inc.

60,213

16

Weather Company, The

101,912

41

Target Corporation

58,681

17

eBay

98,201

42

Netflix Inc.

58,322

18

Gannett Sites

97,561

43

Vox Media

58,111

19

Hearst Corporation

92,435

44

Fox News Digital Network

57,605

20

Yelp

89,150

45

Cox Enterprises Inc.

57,192

21

Wal-Mart

88,674

46

Purch

56,615

22

PayPal

86,291

47

Disney Online

56,499

23

BuzzFeed.com

85,021

48

Answers.com Sites

56,498

24

Conde Nast Digital

84,239

49

AT&T, Inc.

56,413

25

SheKnows Media

83,127

50

Viacom Digital

55,047

Comscore Top 50 Properties (Desktop Only)
August 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors
(000)

Total Internet : Total Audience

232,692

1

Google Sites

206,779

26

Adobe Sites

34,647

2

Yahoo Sites

149,169

27

Dropbox Sites

33,320

3

Facebook

146,712

28

Conde Nast Digital

32,252

4

Microsoft Sites

145,526

29

Purch

31,770

5

Amazon Sites

106,200

30

Zillow Group

30,829

6

AOL, Inc.

96,317

31

Weather Company, The

30,038

7

Mode Media

71,566

32

Pinterest.com

28,566

8

Wikimedia Foundation Sites

63,113

33

WebMD Health

28,082

9

CBS Interactive

62,104

34

SheKnows Media

27,865

10

eBay

53,890

35

New York Times Digital

27,547

11

Turner Digital

53,570

36

Ziff Davis Tech

26,203

12

Comcast NBCUniversal

53,201

37

Verizon Communications Corporation

25,756

13

Apple Inc.

51,171

38

Fox News Digital Network

25,262

14

craigslist, inc.

42,414

39

Netflix Inc.

24,910

15

Linkedin

42,302

40

Meredith Digital

24,805

16

Wal-Mart

41,142

41

ESPN

24,642

17

Time Inc. Network (U.S)

41,108

42

IDG Network

24,348

18

Ask Network

39,859

43

Expedia Inc

23,536

19

Twitter

39,786

44

Target Corporation

23,142

20

Gannett Sites

39,404

45

YP Sites

22,913

21

Hearst Corporation

38,912

46

AT&T, Inc.

22,693

22

PayPal

37,563

47

Valve Corporation

22,509

23

TripAdvisor Inc.

36,596

48

JPMorgan Chase Property

22,023

24

About

36,064

49

Vox Media

21,824

25

Yelp

35,557

50

Answers.com Sites

21,476

Comscore Ad Focus Rankings (Desktop Only)
August 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

232,692

100.0

1

AddThis

210,161

90.3

1

Google Ad Network**

217,173

93.3

2

Taboola

197,085

84.7

2

Yahoo Audience Network**

208,332

89.5

3

Google

196,326

84.4

3

Conversant**

196,688

84.5

4

ShareThis

150,640

64.7

4

Criteo**

191,643

82.4

5

Yahoo Sites

149,169

64.1

5

RadiumOne**

183,812

79.0

6

Outbrain

144,177

62.0

6

Exponential**

171,626

73.8

7

Facebook.com

143,036

61.5

7

Collective Display**

158,266

68.0

8

MSN

127,834

54.9

8

RhythmOne**

147,572

63.4

9

YouTube.com

113,248

48.7

9

Amobee**

140,083

60.2

10

AOL, Inc.

96,317

41.4

10

Advertising.com**

138,260

59.4

11

Amazon.com*

91,990

39.5

11

Gamut - Network**

133,836

57.5

12

Windows Live

71,895

30.9

12

SourceKnowledge Video Network**

129,708

55.7

13

Mode Media

71,566

30.8

13

Rocket Fuel**

115,783

49.8

14

Linkedin

42,302

18.2

14

Media.net Contextual Ads**

85,920

36.9

15

Ask Network

39,859

17.1

15

Undertone Networks**

64,233

27.6

16

CNN Brand

39,606

17.0

16

Choicestream**

61,883

26.6

17

Gannett Sites

39,404

16.9

17

Specific Media**

59,802

25.7

18

Twitter.com

38,099

16.4

18

GumGum**

57,052

24.5

19

Walmart.com

38,099

16.4

19

AdBlade Network**

56,808

24.4

20

About

36,064

15.5

20

LIN Digital Media**

38,299

16.5

21

Yelp

35,557

15.3

22

Blogger

34,384

14.8

Top DSP/SSP/Ad Exchange Entities

23

NBC News Digital

34,017

14.6

1

Fulcrum5**

193,870

83.3

24

TripAdvisor.com*

32,234

13.9

2

Rubicon Project**

169,100

72.7

25

CBS News

31,805

13.7

3

OpenX**

155,913

67.0

26

Purch

31,770

13.7

4

engage:BDR**

19,488

8.4

27

Zillow Group

30,829

13.2

28

WebMD Health

28,082

12.1

29

SheKnows Media

27,865

12.0

30

Apple.com

27,832

12.0

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in August. For instance, Yahoo Sites was seen by 64.1 percent of the 233 million desktop internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.