RESTON, VA, December 16, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in November with 63.9 percent market share, followed by Microsoft Sites with 20.9 percent (up 0.1 percentage points) and Yahoo Sites with 12.5 percent. Ask Network accounted for 1.7 percent of explicit core searches, followed by AOL, Inc. with 1 percent.
Comscore Explicit Core Search Share Report* (Desktop Only)
November 2015 vs. October 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Explicit Core Search Share (%)
|
| Oct-15
|
Nov-15
|
Point Change
|
| Total Explicit Core Search
|
100.0%
|
100.0%
|
N/A
|
| Google Sites
|
63.9%
|
63.9%
|
0.0
|
| Microsoft Sites
|
20.8%
|
20.9%
|
0.1
|
| Yahoo Sites
|
12.5%
|
12.5%
|
0.0
|
| Ask Network
|
1.7%
|
1.7%
|
0.0
|
| AOL, Inc.
|
1.0%
|
1.0%
|
0.0
|
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.3 billion explicit core searches were conducted in November, with Google Sites ranking first with 11.1 billion. Microsoft Sites ranked second with 3.6 billion searches, followed by Yahoo Sites with 2.2 billion, Ask Network with 291 million and AOL, Inc. with 179 million.
Comscore Explicit Core Search Query Report (Desktop Only)
November 2015 vs. October 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Explicit Core Search Queries (MM)
|
| Oct-15
|
Nov-15
|
Percent Change
|
| Total Explicit Core Search
|
18,158
|
17,301
|
-5%
|
| Google Sites
|
11,607
|
11,053
|
-5%
|
| Microsoft Sites
|
3,780
|
3,624
|
-4%
|
| Yahoo Sites
|
2,276
|
2,155
|
-5%
|
| Ask Network
|
307
|
291
|
-5%
|
| AOL, Inc.
|
188
|
179
|
-4%
|
“Powered By” Reporting
In November, 64.8 percent of searches carried organic search results from Google, while 31.3 percent of searches were powered by Bing (up 0.2 percentage points).
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About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.