- 25 de octubre, 2016

Understanding and Measuring Digital Consumer Behaviour Across Devices in Vietnam

In today’s fragmented digital landscape, it is critical to have a comprehensive view of consumers’ digital behaviour across devices. In this session, Comscore’s Senior Vice President, Asia Pacific, Joe Nguyen, provided an overview of how agencies, advertisers and publishers can accurately reach and account for consumers. He also revealed key insights into the Vietnam online audience across desktop computers, smartphones and tablets that media buyers and sellers can leverage to optimise their digital strategies.