April 13, 2017

Infographic: Understanding ‘mobile first’ consumer behaviours

Ben Martin
Director, International Marketing Insights

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.

Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense mobile usage by category and demographic.

Download infographic

In this infographic, we reveal a selection of key insights from the Mobile’s Hierarchy of Needs report, to explain how ‘mobile first’ is increasingly second nature.

To embed the infographic on your site: copy embed code here.

To download the full report and to learn more about how comScore can help you succeed in a mobile-first world, please visit www.comscore.com/mobile

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