2013 Canada Digital Future in Focus
The new media landscape in 2013 presents marketers with more opportunities to connect and engage with consumers than ever before. In this presentation, Darrick Li, comScore Manager of Media Metrix Canada, presents key insights from the 2013 Canada Digital Future in Focus report, highlighting the prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce.
Key insights shared in this presentation include:
- An increasing number of Canadians are accessing online banking through their smartphones, with 33% of smartphone users in 2012 accessing bank accounts on their mobile device.
- Traffic to retail sites increased 9% year over year, with Amazon Sites leading the category.
- Up 57% in 2012, search is the fastest growing mobile content category accessed by smartphone subscribers.
- Social Networking overall grew 3% in the last year, with Pinterest growing significantly in the category.