July 22, 2014 - Event: comScore Presentation

The State of Social Media in Latin America and the Metrics that Really Matter

Speaker: Tania Yuki, Founder & CEO of Shareablee, Iván Marchant, VP of Sales Mexico

In the last year, we’ve again seen significant developments in the digital landscape and Social Network audiences, mobility and connectivity are all growing.

In this webinar presentation, comScore and Shareablee explore the State of Social Media in Latin America and the metrics that every organization should use when determining social ROI.

Topics include:

  • The State of Social Media in Latin America.
  • Identifying supporters of your brand.
  • Generating Social engagement
  • Positioning against competitors

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