Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentation Dec. 13, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Read more

Tags: Facebook, Social, Twitter

Presentation Sep. 12, 2013 | Share 2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 28, 2013 | Share IAB Day Colombia

2013 Colombia Digital Future in Focus

This report examines how the latest trends in social media, travel, banking and e-commerce are currently shaping the Colombian digital marketplace and what that means for the coming year. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 22, 2013 | Share Día de las Métricas Lima

Metrics Day Lima

These studies were presented at a comScore Event in Lima and examine the latest trends in social media, travel, banking and e-commerce and a dedicated presentation for Big Data and Multi-Platform Measurements. Read more

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Presentation Jun. 26, 2013 | Share

Social Networking in Argentina - Brandemia 2013

In this presentation, Marcos Christensen examines the Social Network consumption in Argentina, global and regional trends and new players that are shaping the future. Read more

Tags: Facebook, LinkedIn, Pinterest, Social, , Twitter

Presentation Apr. 25, 2013 | Share 2013 Spain Digital Future in Focus

2013 Spain Digital Future in Focus Webinar

In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. Read more

By: Jaime Agulló Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, Video, Retail, Search, Smartphone, Social, Tablets, Twitter

Presentation Apr. 2, 2013 | Share 2013 France Digital Future in Focus

2013 France Digital Future in Focus Webinar

In this webinar, Delphine Gatignol discussed key findings from our 2013 France Digital Future in Focus report. French consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the French media landscape. Read more

By: Delphine Gatignol, Hélène Azevedo Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, Newspapers, Video, Retail, Search, Smartphone, Social, Tablets, Twitter

Presentation Mar. 28, 2013 | Share 2013 Future in Focus Digitales Deutschland

2013 Future in Focus – Digitales Deutschland Webinar

This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read more

By: Ayaan Mohamud Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

Presentation Mar. 19, 2013 | Share 2013 Canada Digital Future in Focus

2013 Canada Digital Future in Focus

In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read more

By: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

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