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Presentation Jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Data Gem Jun. 21, 2016 | Share

Video serves a Social Media ace for Roland-Garros content

Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media provided the perfect platform for instant reaction to the tournament. The learnings from user engagement... Read more

Presentation Aug. 12, 2015 | Share

The Impact of Brazil’s Economy and Politics on Social Media

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians. Read more

Presentation Aug. 12, 2015 | Share

Social Media Insights and Metrics

Social Media Insights and Metrics

Marketing is experiencing the greatest transformation in recent years because social media is changing the way we do business. The conversations users are having online are not only impacting their social communities, but can also influence the decisions of any brand and its competitors. Read more

Blog Apr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... Read more

Video Jan. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. View

Press Release Nov. 5, 2014 | Share

Social Media Engagement Flourishes in Latin America, Growing 127 Percent Year over Year

comScore, Inc. today released social media data specific to Latin America from Shareablee. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. Read more

Presentation Oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Read more

Blog Aug. 1, 2014 | Share

The State of Social Media in Mexico

The State of Social Media in Mexico

Due to the increasing popularity of social media sites worldwide, we explored the “State of Social Media in Mexico” and uncovered some interesting data that places Mexico in a leadership position in this category worldwide. Read more

Presentation Jul. 22, 2014 | Share

The State of Social Media in Latin America and the Metrics that Really Matter

The State of Social Media in Latin America and the Metrics that Really Matter

comScore and Shareablee present The State of Social Media in Latin America and the Metrics that Really Matter featuring how brands are using content to monetize social media. Read more