2012

Press Release Apr. 8, 2014 | Share

comScore Releases February 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. Read more

By: Adam Lella Tags: Ad Impressions, Engagement, Rankings, Video, YouTube

Presentation Apr. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Read more

By: Dan Piech Tags: Video

Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Read more

By: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video

Press Release Apr. 4, 2014 | Share Advertising, Mobile, Multi-Platform, Social, Video,

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Read more

By: Adam Lella Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video

Whitepaper Apr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Read more

By: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Read more

By: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Whitepaper Mar. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more

By: Kevin Duong Tags: Advertising, Mobile, Multi-Platform, Search, Video

Whitepaper Mar. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Read more

By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Whitepaper Feb. 25, 2014 | Share UK Digital Market Overview February 2014

UK Digital Market Overview February 2014

Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. Read more

By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Press Release Feb. 21, 2014 | Share

comScore Releases January 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion. Read more

By: Adam Lella Tags: Ad Impressions, Engagement, Rankings, Video, YouTube

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