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Comscore Chairman Gian Fulgoni takes a look at latest advertising data for...

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a...

Leveraging Advertising Expenditures in a Challenging Economic Environment

Multiple large scale studies of past recessions indicate that brands that continued to invest in marketing efforts during recessionary times not only maintained market share during the recession, but...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of u...

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Attributing Brand Advertising Effectiveness

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Pre-Testing Ad Creative Pays for Itself

Men and Women Respond Differently To Various Types of Creative Ad Elements

How Many Ads Do You Watch Per Content Video?

Men More Difficult to Persuade with Advertising than Women

Creative is King When Targeting Millennials

Maximizing Returns with Digital Media

U.S. Video Advertising as a Percentage of Total Online Video Consumption

Share of Display Ad Impressions by Top Publisher Category in 2010