More Insights

Leveraging Advertising Expenditures in a Challenging Economic Environment

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter th...

Advertising Engagement: Giving Creative Credit Where Credit is Due

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Attributing Brand Advertising Effectiveness

Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measu...

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Pre-Testing Ad Creative Pays for Itself

Men and Women Respond Differently To Various Types of Creative Ad Elements

How Many Ads Do You Watch Per Content Video?

Men More Difficult to Persuade with Advertising than Women

Creative is King When Targeting Millennials

Maximizing Returns with Digital Media

U.S. Video Advertising as a Percentage of Total Online Video Consumption

Share of Display Ad Impressions by Top Publisher Category in 2010

The Optimization of Digital Creative

Total Ad Impressions Delivered on U.S. Publisher Sites