More Insights

AppNexus Joins Comscore Industry Trust

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week Comscore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature...

The Vital Role Media Buyers Play in Fighting Ad Fraud

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for co...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in...

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Measurement of Fraudulent Traffic Must be Stricter

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Measurement Proves the Effectiveness of Mobile Advertising

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni