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What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at mas...