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'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Comscore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the pai...

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Comscore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our...