Date: September 20, 2011
Speaker: comScore, Inc.
Event: comScore Whitepaper
comScore presents The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level.
The report reveals the role of social networking in Latin Americans’ digital experience:
- How large is the social networking audience and what is the demographic composition of these users?
- How much time are users spending social networking and what does this reveal about changes in online behaviors?
- What are the top social networking brands in the region? How do audience preferences differ across markets?
- How has social media shaped the larger digital environment through its influence on other social web activities?
- What role does social media play in the dissemination of marketing messages?
