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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 二月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

2014 U.S. Digital Future in Focus
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 四月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 四月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 四月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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介绍 四月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. 阅读更多

方法: Magid M. Abraham, Ph.D. 标签: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

博客 二月. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... 阅读更多

方法: Adam Lella 标签: Demographics, Marketing Research, Mobile, Smartphone, Tablets

介绍 二月. 5, 2014 | Share Marketing to Millennials

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... 阅读更多

方法: Adam Lella, Andrew Lipsman 标签: Ad Impressions, Demographics, Marketing Research, Mobile, Social, 视频

博客 十二月. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... 阅读更多

方法: Amarpal Singh 标签: Ad Impressions, Advertising, CPG, Marketing Research

介绍 十一月. 21, 2013 | Share IAB conference

French Digital Overview

In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. 阅读更多

标签: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform

介绍 十月. 14, 2013 | Share The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. 阅读更多

方法: Gian Fulgoni 标签: Ad Impressions, Audience Measurement, Marketing Research

介绍 九月. 26, 2013 | Share 360 degrees Measurement The Rise of the Digital Omnivore

360º Measurement: The Rise of the Digital Omnivore

Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings... 阅读更多

标签: Big Data, Connected Devices, e-Commerce, Marketing Research, Web Analytics

新闻发布 三月. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... 阅读更多

方法: Andrew Lipsman 标签: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, 视频, Smartphone, Tablets, Web Analytics

介绍 三月. 13, 2013 | Share Digital Marketing Summit

NBC Digital Marketing Summit 2013

Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. 阅读更多

方法: Kerry J Brown 标签: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

视频 二月. 28, 2013 | Share Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

标签: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

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