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Marketing Research 美国
博客 六月. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. 阅读更多

博客 六月. 8, 2015 | Share

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of these metrics that live in disparate places to create actionable insights is very labor-intensive for... 阅读更多

Case Study 六月. 8, 2015 | Share

Increase Ad Effectiveness and Drive Partner Efficiencies with Digital Analytix®

Digital Analytix: How a Flexible Digital Analytics Platform Can Increase Advertising Effectiveness and Efficiencies between an Advertiser and its Agencies

This case study from Kellogg, a prominent brand advertiser with a vast portfolio of consumer products, explores how Digital Analytix and its Media Data Hub solution made it possible for Kellogg executives and other key decision makers to take immediate action with regard to their ad campaigns and improve company’s overall digital advertising strategy... 阅读更多

博客 六月. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... 阅读更多

新闻发布 六月. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. 阅读更多

视频 四月. 15, 2015 | Share

Gian Fulgoni Relishes Neverending Search For The Solution

Gian Fulgoni

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second. View

Whitepaper 十一月. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. 阅读更多

介绍 九月. 2, 2014 | Share

comScore 2014 Latin America & U.S. Hispanic Digital Summit

Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action. 阅读更多

介绍 八月. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies 阅读更多

博客 七月. 1, 2014 | Share

The Perils of Survey Data in Cross-Platform Measurement

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers have attempted to accomplish this measurement by conducting online surveys of consumers, asking... 阅读更多