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新闻发布 七月. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. 阅读更多

Whitepaper 七月. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... 阅读更多

新闻发布 六月. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... 阅读更多

新闻发布 五月. 1, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the comScore Media Metrix service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session... 阅读更多

新闻发布 十二月. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... 阅读更多

介绍 八月. 9, 2012 | Share

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences. 阅读更多

介绍 六月. 27, 2012 | Share

What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by comScore, showing a monumental shift in the drivers of effective DTC advertising over the last three years. 阅读更多

博客 五月. 8, 2012 | Share

Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation,... 阅读更多