Los hechos clave del 2012
y qué consecuencias traerán en el 2013
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
2012 fue un año marcado por la diversificación de los dispositivos utilizados para el consumo digital, sobre todo con los dispositivos móviles. Leer másBy: Jaime Agulló Etiquetas: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube
comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leer másBy: Serge Matta Etiquetas: Ad Validation, Advertising
En esta presentación, Iván Marchant, comScore Country Manager México presenta cómo los clientes de comScore están optimizando sus campañas y conduciendo a un mayor retorno de la inversión mediante el uso de Brand Survey Lift™ Pulse, una solución de eficacia de branding en tiempo real. Leer másEtiquetas: Ad Impressions, Ad Validation, Advertising
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Leer másBy: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... Leer más
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Leer másBy: Kate Dreyer Etiquetas: AOL, Bing, Google, Rankings, Búsqueda, Yahoo
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Leer másEtiquetas: Connected Devices, Mobile, Smartphone
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Leer másEtiquetas: Ad Impressions, Ad Validation
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Leer másEtiquetas: Big Data
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Leer másBy: Andrew Lipsman, Gian Fulgoni Etiquetas: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets