Los hechos clave del 2012
y qué consecuencias traerán en el 2013
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 may - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
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22 may - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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23 may - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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comScore to Host Investor Day on June 3
comScore announced that the Company will hold its 2013 Investor Day on Monday, June 3, 2013 in New York City. The event will be led by Dr. Magid Abraham, comScore’s President and Chief Executive Officer, and will include a series of presentations from members of the senior management team, detailing the Company’s growth opportunities, product... Leer más
By: Kate Dreyer Etiquetas: comScore Financial News
Spain Digital Future in Focus - OMExpo 2013
2012 fue un año marcado por la diversificación de los dispositivos utilizados para el consumo digital, sobre todo con los dispositivos móviles. Leer más
By: Jaime Agulló Etiquetas: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leer más
By: Serge Matta Etiquetas: Ad Validation, Advertising
Generando Mayor ROI: Análisis de Branding en Tiempo Real
En esta presentación, Iván Marchant, comScore Country Manager México presenta cómo los clientes de comScore están optimizando sus campañas y conduciendo a un mayor retorno de la inversión mediante el uso de Brand Survey Lift™ Pulse, una solución de eficacia de branding en tiempo real. Leer más
Etiquetas: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Leer más
By: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, VideoYoung Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... Leer más
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Leer más
By: Kate Dreyer Etiquetas: AOL, Bing, Google, Rankings, Búsqueda, Yahoo
Key Market and Consumer Trends Impacting Telcos
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Leer más
Etiquetas: Connected Devices, Mobile, Smartphone
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Leer más
Etiquetas: Ad Impressions, Ad Validation
Data Management: Big Data
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Leer más
Etiquetas: Big Data