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Blog may. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Leer más

Blog may. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. Leer más

Blog may. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... Leer más

Blog may. 5, 2015 | Share

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem. The acquisition also aligns directly with our strategy of helping to shine a spotlight on the... Leer más

Blog may. 4, 2015 | Share

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect... Leer más

Blog abr. 28, 2015 | Share

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Single Platform Users' Share of Total Digital Population

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking... Leer más

Blog abr. 15, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including viewability and in-target numbers – your KPIs are infected and your results... Leer más

Blog abr. 13, 2015 | Share

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters. Leer más

Blog abr. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Mobile Internet Usage Skyrockets

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Leer más

Blog abr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... Leer más