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Blog ago. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Leer más

Blog jul. 26, 2016 | Share

Reaching New TV Show Viewers with Precision

Reaching New TV Show Viewers with Precision

Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key segment of viewers known as “new show adopters” who consistently tune into new content. Leer más

Blog jul. 20, 2016 | Share

comScore Plan Metrix, Now with Mobile Data!

comScore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience targets. Advertisers want and need to do more than target their campaigns based on age and gender.... Leer más

Blog jul. 15, 2016 | Share

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a direct relationship with the consumer and therefore are more likely to be household names and are generally... Leer más

Blog jul. 8, 2016 | Share

comScore in Journal of Advertising Research on How Marketers Can Minimize Losses Caused by Bogus Web Traffic

comScore in Journal of Advertising Research

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisticated ways for smart marketers, faced with the challenges of digital ad fraud, to ensure they can still reach their target segments in a cost-effective... Leer más

Blog jul. 8, 2016 | Share

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on... Leer más

Blog jun. 27, 2016 | Share

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see a boost in travel activity. Interestingly, consumers’ online activity reflects this ‘real-life’... Leer más

Blog jun. 24, 2016 | Share

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... Leer más

Blog jun. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Leer más

Blog jun. 16, 2016 | Share

Roku Leads OTT Streaming Devices in Household Market Share

Roku Leads OTT Streaming Devices in Household Market Share

Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles, smart TVs and Blu-ray players are commonly connected devices in the home, but over-the-top (OTT) streaming devices are an increasingly important device... Leer más