Quel impact le trafic non-humain peut-il avoir sur le ROI de vos campagnes...
Measurement of Fraudulent Traffic Must be Stricter
Mobile commerce growth 'on fire'
Mobile commerce growth 'on fire': new Comscore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter.
Time spent online by the numbers
How Walmart & Target are winning mobile
La valeur d’une publicité digitale
Ce rapport offre le détail des enseignements issus du livre blanc complet Comscore The Value of a Digital Ad, et souligne les points clés nécessaires pour déterminer la vraie valeur d’une publicité di...
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
App Wars: Does the little guy have a chance against Facebook, Apple & Googl...
How Facebook (and Twitter) are mastering mobile
Réaliser les pleines promesses du programmatique grâce à l’initiative Indus...
America's staggering mobility madness
How mobile is changing retail
It's a very merry mobile Christmas
Cyber Monday kicks off
What will this holiday season bring for e-commerce?
Online Media Measurement: It’s Not Like Betamax Vs VHS
Gian Fulgoni Talks about Tracking Digital Ad Delivery