Local TV Shines As Viewers Seek Pandemic News
TV Needs an Impression-Based Currency for Pay-Per-Performance
OTT Shows Key Strength in Impression-Based Targeting
Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audie...
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Travis Scoles, senior vice president of product management, addressable advertising at Vantage at ViacomCBS, discusses television advertising in an interview with Beet TV's Robert Williams.
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV
Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...
Comscore and LiveRamp Partner For Reliable TV Information
The role of the research sector in supporting the European Union’s privacy-...
Communication and Brand Strategy in A Crisis
Measurement and Analytics Role in Driving Strategy in Turbulent Times