Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Präsentation Sep. 18, 2013 | Share

vCE Charter Study Japan

To better understand the current state of online ad delivery in the Japan online advertising market, comScore conducted a charter study among 76 campaigns. The result showed the current picture of viewablility, brand - safety and the reach to the target audience, while it illustrated the basic problem concerning the Japan online ad market. Lesen Sie mehr

Tags: Ad Validation, Advertising, Attribution, Engagement

Pressemitteilung Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Lesen Sie mehr

Von: Stephanie Adamo Tags: Ad Impressions, Advertising, Attribution

Blog Okt. 29, 2012 | Share Targeting Efficiency

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Lesen Sie mehr

Von: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Attribution, Demographics

Pressemitteilung Jan. 17, 2012 | Share

comScore Releases December 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos. Lesen Sie mehr

Von: Adam Lella Tags: Attribution, Internet Use, Rankings, , VEVO, Video

Fallbeispiele Okt. 10, 2011 | Share Berlitz

Digital Analytix Business Study: Berlitz

Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. Lesen Sie mehr

Tags: Attribution, e-Commerce, Travel, Web Analytics

Whitepaper Jan. 13, 2011 | Share

What Would Don Draper Do In A Digital World?

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... Lesen Sie mehr

Von: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox Tags: Advertising, Attribution, Copy testing, CPG, TV

Pressemitteilung Dez. 3, 2008 | Share

E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record

comScore (NASDAQ : SCOR) today reported its tracking of holiday season retail e-commerce spending for the first 31 days of the November – December 2008 holiday season. For the holiday season-to-date, $12.03 billion has been spent online, marking a 2 percent decline versus the corresponding days last year. However, Cyber Monday saw $846 million in... Lesen Sie mehr

Von: Andrew Lipsman Tags: Attribution, e-Commerce, Holiday Shopping, Retail, Shopping

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