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Data Gem Jun. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. Lesen Sie mehr

Data Gem Jul. 10, 2013 | Share

8 in 10 Turkish Internet Users Visit Sports Sites

Reach across Sports Websites Across Europe

The European summer has begun and with that comes a whole host of popular sporting events. Across the 18 European markets measured by comScore, 187 million people visited a sports website via a desktop or laptop in May 2013. The top 3 sporting destinations in the month were Yahoo! Sports, Goal Sites and Eurosport. Lesen Sie mehr

Data Gem Feb. 1, 2013 | Share

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

As football fans around the country gear up for the Super Bowl this weekend, pizza brands are simultaneously preparing for a big weekend. The top three pizza sites in terms of dollars spent in the U.S. are Domino’s, Papa John’s, and Pizza Hut. The three sites saw a lift of 23 percent in dollars over a typical February Sunday on Super Bowl Sunday last... Lesen Sie mehr

Blog Sep. 5, 2012 | Share

Search: Which Country Takes the Gold Medal?

The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Lesen Sie mehr

Blog Aug. 29, 2012 | Share

Olympic Frenzy Fuels Search Activity Throughout the Games

As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Lesen Sie mehr

Data Gem Aug. 10, 2012 | Share

Day 11: comScore at the Games

How Mobile Phones and Tablets are Influencing the World's Biggest Sporting Event

Blog: Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event Lesen Sie mehr

Blog Aug. 7, 2012 | Share

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Lesen Sie mehr

Data Gem Aug. 7, 2012 | Share

Day 8: comScore at the Games

Day 8: comScore at the Games Lesen Sie mehr

Data Gem Aug. 6, 2012 | Share

Day 7: comScore at the Games

Males Visits to Sport Sites vs Female Visitors

Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely. Lesen Sie mehr

Data Gem Aug. 1, 2012 | Share

Day 4: comScore at the Games

Globally, males spent nearly 1 hour on average per user on Sports sites while females spent 28 minutes in June 2012. Lesen Sie mehr