comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Lesen Sie mehrVon: Kate Dreyer Tags: Big Data, Technology
Digital Analytix in Action: Learn how Navigation Solutions, a Hertz Company, is using Digital Analytix to create new opportunities. ViewTags: Connected Devices, Technology, Web Analytics
comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Lesen Sie mehrTags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter
Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... Lesen Sie mehrVon: Denise Smith Tags: Big Data, Technology
This report examines how the latest trends in social media, travel, banking and e-commerce are currently shaping the Colombian digital marketplace and what that means for the coming year. Lesen Sie mehrTags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter
These studies were presented at a comScore Event in Lima and examine the latest trends in social media, travel, banking and e-commerce and a dedicated presentation for Big Data and Multi-Platform Measurements. Lesen Sie mehrTags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter
This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Lesen Sie mehrTags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Lesen Sie mehrVon: Mark Donovan Tags: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. ViewTags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Lesen Sie mehrVon: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic