Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Mär. 13, 2014 | Share comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Lesen Sie mehr

Von: Kate Dreyer Tags: Big Data, Technology

Video Feb. 3, 2014 | Share Digital Analytix Case Study Hertz NeverLost

Digital Analytix Case Study Hertz NeverLost

Digital Analytix in Action: Learn how Navigation Solutions, a Hertz Company, is using Digital Analytix to create new opportunities. View

Tags: Connected Devices, Technology, Web Analytics

Präsentation Sep. 12, 2013 | Share 2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Lesen Sie mehr

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Blog Sep. 3, 2013 | Share Direct View

5 Reasons to Start Using Direct View Today

Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... Lesen Sie mehr

Von: Denise Smith Tags: Big Data, Technology

Präsentation Aug. 28, 2013 | Share IAB Day Colombia

2013 Colombia Digital Future in Focus

This report examines how the latest trends in social media, travel, banking and e-commerce are currently shaping the Colombian digital marketplace and what that means for the coming year. Lesen Sie mehr

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Präsentation Aug. 22, 2013 | Share Día de las Métricas Lima

Metrics Day Lima

These studies were presented at a comScore Event in Lima and examine the latest trends in social media, travel, banking and e-commerce and a dedicated presentation for Big Data and Multi-Platform Measurements. Lesen Sie mehr

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Präsentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Lesen Sie mehr

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Präsentation Mär. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Lesen Sie mehr

Von: Mark Donovan Tags: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,

Video Feb. 28, 2013 | Share Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

Pressemitteilung Nov. 28, 2012 | Share

comScore Selected by Leading Russian Publisher SUP Media as Analytics Provider

comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Lesen Sie mehr

Von: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic

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