Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Blog Nov. 18, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leggi di più

Di: Tania Yuki Tag: Engagement, Facebook, Social

Blog Set. 15, 2010 | Share

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth, the industry is still tinkering with the most effective business model to monetize this valuable,... Leggi di più

Di: Tania Yuki Tag: Video

Libro bianco Ago. 20, 2010 | Share

Great Expectations: How Advertising for Original Scripted TV Programming Works Online

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important than ever to understand consumers’ value levers when watching original TV programming. Leggi di più

Di: Tania Yuki Tag: Video, TV

Blog Lug. 15, 2010 | Share

comScore Enhances Online Video Measurement to Better Align with TV

I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce online video measurement about 5 years ago and to say that the online video landscape has changed since... Leggi di più

Di: Tania Yuki Tag: Video

Blog Apr. 29, 2010 | Share

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of multiple platforms and activate deep brand experiences that entertain and invite participation and engagement from its viewers. Leggi di più

Di: Tania Yuki Tag: Advertising, Video

Blog Set. 3, 2009 | Share

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons for the slow shift in ad spend, I can’t help but think that one of the biggest is the... Leggi di più

Di: Tania Yuki Tag: TV

Blog Mar. 30, 2009 | Share

Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count

Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking that video is complicated, or that streamers are somehow hard to reach in meaningful, measurable... Leggi di più

Di: Tania Yuki Tag: Video

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