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Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People
I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Leggi di più
MMX® Multi-Platform: The Next Generation of Digital Audience Measurement
This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Leggi di più
MMX Multi-Platform: The Next Generation of Digital Audience Measurement
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore MMX Multi-Platform provides insights about the total digital population with unduplicated audiences across... Leggi di più
comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising
comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps advertisers and agencies understand the importance of display ads appearing on social networking... Leggi di più
What’s My Comp Index?
In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term, “comp index” is industry slang for the Composition Index metric. Leggi di più
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... Leggi di più
Auto Advertisers Go Digital: Doing a Good Job
Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties during the current economic downturn. Leggi di più