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Blog Nov. 12, 2013 | Share

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People

Jeff Hackett

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Read more

Presentation Giu. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Read more

Presentation Apr. 3, 2013 | Share

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Tablets already reach 40 million U.S. owners

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore MMX Multi-Platform provides insights about the total digital population with unduplicated audiences across... Read more

Blog Ott. 6, 2011 | Share

comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps advertisers and agencies understand the importance of display ads appearing on social networking... Read more

Blog Mar. 16, 2011 | Share

What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term, “comp index” is industry slang for the Composition Index metric. Read more

Blog Mar. 29, 2010 | Share

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... Read more

Blog Apr. 13, 2009 | Share

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties during the current economic downturn. Read more