comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability
Pochi settori hanno conosciuto lo sconvolgimento che si è potuto osservare nel mondo dell’ advertising digitale negli ultimi anni. Il settore, con la focalizzazione sulla misurazione in-target e le impression visualizzate, è stato completamente rivoluzionato in una frazione di secondo. Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising
To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Cookies, Viewability
When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement
We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Leggi di piùDi: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Attribution, Demographics
The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Leggi di piùDi: Andrea Vollman, Linda Abraham, Magid M. Abraham, Ph.D. Tag: Ad Impressions, Ad Validation, Advertising, Viewability
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Leggi di piùDi: Andrea Vollman Tag: Advertising, Sports
The Netherlands led the global market ranking with 22.3% of the population using Twitter in December 2010. Brazil was a close second with 21.8% reach, followed by 21.1% of Venezuelan online users visiting Twitter in December. Leggi di piùDi: Andrea Vollman Tag: Rankings, Social, Twitter
Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... Leggi di piùDi: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox Tag: Advertising, Attribution, Copy testing, CPG, TV