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Press Release Ott. 24, 2016 | Share

comScore Introduces Multiple Enhancements to Mobile Metrix and MMX Multi-Platform in Brazil

São Paulo, Brazil, October 24, 2016 – comScore (NASDAQ: SCOR) today announced several new enhancements to its Mobile Metrix and MMX Multi-Platform solutions in Brazil including the launch of Reach/Frequency, Audience Duplication and Cross-Visiting reports along with expanded demographics. These new features enable advertisers and their agencies to... Read more

Presentation Ott. 21, 2016 | Share

Mobile, apps and the modern purchase funnel

During the presentation, Sergey Onishchenko, director of sales in Russia and the CIS, speaks about the dramatic impact of mobile, and in particular mobile apps, on the digital retail landscape. Read more

Press Release Ott. 20, 2016 | Share

comScore Announces Launch of MMX™ Multi-Platform in Vietnam to Measure Unduplicated Audiences Across Desktop Computers, Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on comScore’s rich audience measurement solutions,... Read more

Blog Ott. 20, 2016 | Share

comScore Travel Solutions

With over half of the German internet population visiting a travel site, which online sites are leading the travel industry in attracting visitors? Read more

Data Gem Ott. 20, 2016 | Share

Surfing in August? German holidaymakers’ mobile browsing habits

It is no secret that online travel sites face fierce competition, with numerous properties competing in this space. Whether consumers were making plans for their summer vacation or already planning their winter getaway, over half of German Internet users (54%) visited online travel sites in June 2016. This is 7 percentage points above the European average... Read more

Presentation Ott. 19, 2016 | Share

Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Getting Your Head Around Ad Fraud Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian marketers, agencies and publishers concerned, and what is being done? Joe Nguyen, comScore Senior... Read more

Presentation Ott. 19, 2016 | Share

Indonesia’s Digital & Mobile Audience Measurement Gameplan

MMA Forum Indonesia 2016

With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior Vice President, Asia Pacific, provided an overall view of how mobile fits within the larger digital... Read more

Press Release Ott. 19, 2016 | Share

9 out 10 people connected to internet in Latin America have a Smartphone

comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru and Chile). Read more

Blog Ott. 19, 2016 | Share

comScore Banking Solutions

comScore Banking Solutions can help steer your online strategy in the right direction. comScore uses the best of its technology and syndicated solutions to provide curated insights of the online banking market. Read more

Data Gem Ott. 19, 2016 | Share

Money in your pocket: 29% of French users bank via mobile

Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from handheld devices. Read more