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Comunicato stampa Apr. 30, 2015 | Share

ABC Grants Continued Certification to comScore for Content Verification

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The ABC certificate provides transparency into the capabilities of comScore’s CV product in order to give advertisers and agencies... Leggi di più

Market Ranking Apr. 30, 2015 | Share

comScore Ranks Top UK Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile... Leggi di più

Libro bianco Apr. 30, 2015 | Share

UK Digital Market Overview March 2015

UK Digital Market Overview

Your monthly snapshot of digital audience trends. In March 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while Sky, Amazon and BBC see largest share of mobile only users. BBC overtakes Facebook to become 2nd most popular digital property. Facebook accounts... Leggi di più

Comunicato stampa Apr. 29, 2015 | Share

comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Leggi di più

Blog Apr. 28, 2015 | Share

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Single Platform Users' Share of Total Digital Population

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking... Leggi di più

Comunicato stampa Apr. 28, 2015 | Share

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. Leggi di più

Market Ranking Apr. 28, 2015 | Share

Russia Top 20 January 2015

The total digital population in Russia stands at 78.6 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 70.4 million Russians watched an average of 208 videos. Leggi di più

Market Ranking Apr. 28, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for February 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for February 2015 based... Leggi di più

Comunicato stampa Apr. 27, 2015 | Share

La soluzione comScore Industry Trust per il mercato programmatico oggi disponibile in 44 paesi

comScore, Inc. (NASDAQ : SCOR) ha annunciato quest'oggi che gli editori di tutto il mondo avranno finalmente la possibilità di mettere in risalto la reale qualità delle inventory pubblicitarie in vendita in ambienti programmatici, e ciò grazie all'utilizzo di metriche indipendenti e affidabili. Si tratta della prima fase del lancio globale dell'iniziativa... Leggi di più

Comunicato stampa Apr. 27, 2015 | Share

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which... Leggi di più