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Market Ranking Feb. 26, 2015 | Share

Russia Top 20 December 2014

Russia Top 20 December 2014 Leggi di più

Data Gem Feb. 26, 2015 | Share

Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices. Leggi di più

Comunicato stampa Feb. 26, 2015 | Share

comScore is Selected by IPG Mediabrands Latin America as a Preferred Strategic Partner for Digital Campaign Ratings

By identifying comScore vCE® as a Preferred Solution for its clients, IPG Mediabrands expects to bring optimization and solutions to improve their Digital Display and Video Campaigns. Leggi di più

Comunicato stampa Feb. 25, 2015 | Share

comScore Introduces Mobile Metrix® in the UK to Measure Total Mobile Audience Behaviour Across Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore’s Unified Digital Measurement™ (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level... Leggi di più

Market Ranking Feb. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique... Leggi di più

Market Ranking Feb. 24, 2015 | Share

comScore Releases January 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leggi di più

presentazione Feb. 24, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must. Leggi di più

Market Ranking Feb. 24, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for December 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for November 2014 based... Leggi di più

Comunicato stampa Feb. 23, 2015 | Share

comScore to Present at Cantor Fitzgerald Internet & Technology Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Mel Wesley, Chief Financial Officer, will present at the Cantor Fitzgerald Internet & Technology Conference, held at Le Parker Meridien in New York City on Tuesday, February 24, 2015 at 8:30 a.m. EST. Leggi di più

presentazione Feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Flurry by Yahoo

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Leggi di più