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Presentation Giu. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Blog Mar. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... Read more

Video Mar. 31, 2016 | Share

Mobile video is driving force in this election

Mobile video is driving force in this election.

Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni. View

Press Release Mar. 30, 2016 | Share

comScore’s Latest Report 2016 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce,... Read more

Presentation Ott. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Read more

Blog Set. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. Read more

Video Set. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. View

Press Release Set. 22, 2015 | Share

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S. Read more

Whitepaper Set. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Read more

Blog Ago. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... Read more